Online video is as simple as it sounds: Video modules created especially for the web – both content-wise and technically. They are short, high-quality videos (stop thinking homemade YouTube!) that market your product or service in the most dynamic and effective way.
Online video is becoming a very real, very different way to experience news, information and entertainment. It’s the most relevant way to access information via search engines. Add mobile technology into the mix, and the answer is instant access to the world.
Think about it: When you start your online search – would you rather READ a website (peppered at best with a few photos) or would you rather click on a video – then sit back, watch and enjoy?
Video is not a high-end luxury anymore; it’s now a vital marketing strategy of companies and individuals – as it literally talks to your potential customers about your business, and makes them want to learn more.
The goal? An effective video will bring your product or service to LIFE…turning the user into a buyer.
